According to industry estimates, the video will account for 82% of all internet traffic by 2021, making it one of 2019’s most important marketing trends. On the other hand, video material is far more resource-intensive than text-based content and strains your website’s infrastructure.
One way to do this is through a video hosting website or service. High-quality movies must be shared with your viewers without server slowness or the downtime of your website. The below-mentioned benefits of video hosting sites will guide you to find the finest option for your organisation.
What is exactly ‘Video Hosting?’
For those who don’t have their video hosting account, this service allows you to share your videos with the world. You may then use it on your website, social media, or in your marketing content.
Similar to drop shipping in e-commerce, video hosting is similar to e-commerce. Instead of wrapping each shipment yourself, you may outsource the process to a drop-ship supplier. They gain from economies of scale due to the fact that they have a warehouse and workers on call 24 hours a day.
You don’t want to overburden your WordPress site with video material. You may avoid video stuttering on your website by hosting it somewhere else instead of on your web server, which is something that many of us strive for.
Benefits of Video Hosting
The primary advantage of internet video hosting is that it distributes your videos across several platforms while allowing you to manage them from a single dashboard. This ensures that you receive the most incredible experience possible and that you may spread them broadly with minimal effort. This might open up time to develop further videos and get even greater results.
Hosting providers can automate the majority of the uploading process. They’ll compress the video as necessary and can also automatically encode it, ensuring that it’s accessible on a variety of devices. Hosting systems link with other programmes, distributing your video through several channels.
Hosting platforms duplicate your video across several data centres worldwide, allowing it to be accessible from multiple countries simultaneously (based on their laws).
The hosting solution provides automatic backup, so your video won’t be lost if your site goes down.
Video may be used for a wide variety of purposes and can be presented in various formats and on a variety of platforms. Further, videos may be used for everything from interviews to tutorials to product presentations, webinars, round tables, and news and reviews.
Video hosting will become a need as the popularity of video continues to rise. Video is expected to account for 82% of all internet traffic by 2021. By contrast, in 2015, just 78 per cent of marketers said that video was an essential element of their overall strategy. The more videos you have, the more bandwidth you’ll need. Having more bandwidth necessitates the use of more video hosting services.
How to select a video hosting server?
One of the most important distinctions to make when comparing video storage services is whether or not they provide a discovery tool. Despite their differences, both platforms have their merits. For example, YouTube provides a search function. People who are likely to love your films will be referred to your videos by the second-largest search engine in the world, Yahoo! There are advantages to this for top-of-the-funnel marketing and disadvantages as well.
A greater degree of control is provided by pure video hosting solutions that do not include discovery functions, which many organisations want. Some systems will only show your videos, allow you to modify the video player, and provide more detailed metrics.
Video Hosting is on the rise and has yet to reach its pinnacle. Most of the time, we advise WordPress users to embed video within their content rather than publish it straight to their website or blog.
Don’t host your videos if you want to use them in your marketing. Embed a video from a video hosting service onto the page. When your videos become viral, your viewers will enjoy the flexibility, and your website will not slow down.
Do you make use of a video hosting platform? Do you have any additional ideas? Let us know what you think about the same. At Infinitive Host we can help you in choosing the appropriate Video Hosting Solution for your business.